Writing for International Marketing (COMM535)

This course introduces the issues related to writing for international markets. What factors make writing for an international market different from writing for a domestic market? Topics covered include: the influence on writing of the key elements that make each nation different; the behavior of foreign consumers; translation issues; considerations when writing presentations, instructional texts, business plans, and web content for international audiences.


Writing for International Marketing Syllabus

This course is part of the following programs:

Program NameProgram Directors(s)
Professional CommunicationsDeborah Sinnreich-Levi
I just completed my Graduate Certificate and I strongly recommend the Stevens’ WebCampus curriculum to anyone interested in improving their academic credentials while working full time. WebCampus offers flexibility, challenging and informative lessons, and an education that can actually be used in the real-world workplace. Denise O’Brien, Project Manager, AT&T"
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