Marketing Management (MGT641)


Course Instructor
Edward Volchok

Studies marketing principles from various perspectives—conceptual, analytical, and managerial. You are introduced to strategic planning, market segmentation, product life cycles, new product development, advertising, sales, pricing, and distribution. You also consider the effects of government and environmental influences on markets and organizations.


Although it was extremely challenging, the personal reward and satisfaction by successfully completing such a rigorous program gives a true sense of professional accomplishment."
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