Construction Management II (CM590)

This course discusses the principles of construction marketing and strategic planning. Marketing engineering and construction company services and products are discussed with an eye towards the most economical and competitive sales techniques. Again, case studies and practical applications are presented for class analysis and discussion.



This course is part of the following programs:

Program NameProgram Directors(s)
Construction Management Graduate CertificateNA
The course discussion questions encouraged everyone to talk. I am surprised at the amount of similarities between everyone’s respective fields."
Print This PageE-Mail This Page