This is a comprehensive course in service strategy and design. A service strategy provides guidance on how to design, develop, and implement services not only within the context of organizational capability but also from a perspective of a strategic asset. The course covers the elements of a business strategy and service strategy and the alignment between the two. It covers all aspects of developing a service strategy from mission, vision, goals to assessments, marketing and financial impact. The course clearly identifies the significance of services in the global market and why they must be treated differently from products. Additionally, the design of a quality service is analyzed and techniques to visualize a service are investigated.
